The type of event you have for your brand activation determines the type of décor you need.

As we see businesses get back into hosting more brand activations since covid, knowing how to make the most of it and ensure that you have high conversion rates is becoming more difficult. The most successful events are the ones with businesses who have spent time building a community online or done research into the influencers they invite so they can make a big impact on the products and brands they work with.

But in order to be considered posting about, you have to make the experience something they will not only share online in a positive way but remember so you will always stick in their mind and slowly build a loyal customer.

We have 3 types of events:

- Open Events

- Ticketed Events

- Influencer Events

For events that are open to the public, the best examples we have are Sephora and Hairsyrup.

When Sephora launched in Manchester Arndale, they wanted to make an entrance that no one would miss. Despite being a well known brand and having a big community with the brands they stock, their crazy window display of branded helium balloons was something no one could miss and was so iconic that everyone who walked passed shared it, increasing the store's visibility. 

With Hairsyrup launching their cherry leave in oil, their brand activation was well thought through. With an eye-catching display that incorporated the brand colours and cherries alongside their cherry inspired drinks that they were serving to their customers, it made them standout. Firstly, with the colour yellow being a bright, happy colour, that would naturally attract people. With the balloon arch being physically outside, it wasn't easy to miss, increase the number of non-community members finding out about the brand. 

These two examples show how having impactful décor for events that are open to the public is so important when you are launching in a new space or a smaller brand with community that is not at big.

 

When it comes to ticketed events, its all about honing in on the exclusivity. For the businesses with bigger communities, opening a limited about of tickets to your members really shows your appreciation for them and allows you to add more personalised touches.

Less focus needs to be on attracting people from the street and more on the overall experience and journey you take your customer on. Picture perfect backdrops, on brand activations and a goodie bag that is tailored to them to show them how much you care about the support they have given to your business.

And Lastly, Influencer events.

The top of hierarchy chain when it comes to brand events. The focus on this is to be aesthetic, on brand and post able. Its important for the influencer's you choose to naturally be able to show the brand trip and products they are given while still being their natural self. Taking their community on a journey so its like they are on the trip to and in the end, getting their community to check out your page and products.

Less about being over the top and more about aesthetic, Pinterest board worthy, content with the brand heavily pushed so it is in every picture the influencer takes.

Custom backdrops and branded décor, simplistic designs not to take away from the branding and good lighting of course.

Planning a brand activation is one thing, understanding how to utilise it to move your business forward is another.